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Search results for “influencer content”
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021
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11:24:39 PM
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Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
China's Instagram-like platform Xiaohongshu apologizes for 'over-filtering' travel photos
10/19/2021
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2:34:22 PM
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The platform has been showing a tendency to shift from makeup content to travel sharing.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021
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9:26:34 AM
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Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Travel bloggers gain more sway in China's tourism industry
08/13/2021
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4:32:36 PM
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The average number of viewers for travel bloggers’ live-streaming activities rose by 528%.
Trip.com Group launches newly expanded Top Global Restaurant List in Macao
06/28/2021
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11:54:48 AM
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The launch of the Top Global Restaurant List is another element in Trip.com Group's continual efforts in bolstering travel-related content on its platforms to drive the travel recovery.
Travel marketing: engineering the bounce-back
06/09/2021
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7:02:01 PM
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The right data, particularly data that addresses consumers’ post-COVID needs, and the right approach - applying local knowledge and a creative, global mindset - can build back a dynamic data-and-tech-driven recovery for travel marketing.
From agri-products to selling hotel vouchers – yes that can happen in China!
06/14/2021
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11:41:39 AM
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Mobile-only marketplace Pinduoduo with over 824 million users has started selling travel products. Agile digital companies’ tendency to count on a growing scale can’t be ignored.
Influencers are the new travel agents for millennials, Generation Z
06/02/2021
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4:29:22 PM
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57% of Gen Zers with summer travel plans said they’ll look to social media to help them prep, the same share who said they’ll use travel sites.
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